<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Notes from the Frontier | Pub Agent</title><description>Plain-English notes on AI and hospitality from Joe Mullane, AI strategist for the pub trade.</description><link>https://pubagent.co.uk</link><language>en-gb</language><atom:link href="https://pubagent.co.uk/rss.xml" rel="self" type="application/rss+xml"/><item><title>Agentification: when AI replaces process, humans replace it with revenue</title><link>https://pubagent.co.uk/blog/agentification-when-ai-replaces-process</link><guid isPermaLink="true">https://pubagent.co.uk/blog/agentification-when-ai-replaces-process</guid><description>AI agents should absorb the admin, not the people. The operating rule that makes AI adoption work in hospitality, and the three-wave rollout that builds trust inside the business before it touches the guest.</description><pubDate>Thu, 02 Jul 2026 00:00:00 GMT</pubDate></item><item><title>Cheap AI is a trap if your data is trapped</title><link>https://pubagent.co.uk/blog/cheap-ai-is-a-trap-if-your-data-is-trapped</link><guid isPermaLink="true">https://pubagent.co.uk/blog/cheap-ai-is-a-trap-if-your-data-is-trapped</guid><description>The price of AI is falling fast, yet AI bills keep going up. The moat is not the model. It is your context, and whether a machine can actually reach it.</description><pubDate>Wed, 01 Jul 2026 00:00:00 GMT</pubDate></item><item><title>From SEO to GEO: the new front door</title><link>https://pubagent.co.uk/blog/from-seo-to-geo-the-new-front-door</link><guid isPermaLink="true">https://pubagent.co.uk/blog/from-seo-to-geo-the-new-front-door</guid><description>Guests now ask AI where to eat and drink before they ever see your website. SEO is about being found by humans. GEO is about being understood by machines. Here is what that changes.</description><pubDate>Sun, 28 Jun 2026 00:00:00 GMT</pubDate></item></channel></rss>